The Future Fifty programme helps to accelerate the growth
of a selected group of exciting, growth-stage digital companies.

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Programme Description

The Future Fifty programme assists growth-stage digital businesses by:

  • facilitating access to Government and its support mechanisms
  • fostering an environment in which companies can continue their growth in the UK, building links to London’s institutional investor base and capital markets

Supported by:

  • a curated suite of private sector expertise, equipping the companies with the knowledge and skills that help them effectively navigate the next steps in their journey


All the support offered is driven by the needs of the Future Fifty cohort, developed in consultation with the companies. This bespoke programme provides assistance, including, but not limited to:

  • facilitated networking and introductions to key stakeholders, both in the UK and abroad
  • practical assistance on matters such as infrastructure and immigration
  • connections to government and its business support services
  • a network of selected private sector partners providing pro-bono expertise and additional perspectives, as well as a range of events anchored in key areas of interest to the companies
  • helping to raise awareness of the companies via press, online and directly to institutional investors


You can find more detailed insights into the Future Fifty companies, scaling a digital business in the UK and the bespoke support delivered through the Future Fifty programme in this report.

A dedicated team within Tech City UK delivers the Future Fifty programme. For more information about Tech City UK, please click here.

The Future Fifty Companies

Representative of the strength of the UK’s digital ecosystem, 50 of the leading growth-stage digital companies across the country make up the Future Fifty cohort. You can view the profiles of all the companies here:

  • AdzunaAdzuna

    Adzuna is a search engine for job ads that lists every job, everywhere.

  • AlgomiAlgomi

    Algomi creates the network that enables all market participants to securely and intelligently harness data to make valuable financial trading connections. Algomi’s revolutionary technology empowers fixed income professionals to fulfill their precise needs, for both sides of the market.

  • busuubusuu

    With over 50 million users, busuu is the world's largest platform for language learning providing interactive language courses, combined with social interaction with native speakers of the community.

  • GoCardlessGoCardless

    GoCardless is the UK’s leading Direct Debit provider, collecting more than half a billion pounds each year for thousands of businesses across the UK including The Guardian, Crowd Cube, and Funding Circle.

  • JustGivingJustGiving

    JustGiving is the world’s social platform for giving, connecting causes with people who care.

  • LMAX ExchangeLMAX Exchange

    LMAX Exchange is the leading FCA regulated MTF for global FX trading and the UK’s fastest growing technology company; delivering a neutral, transparent trading environment and consistent exchange quality execution to financial institutions and banks.

  • Performance Horizon GroupPerformance Horizon Group

    Performance Horizon Group provides a world-class affiliate marketing and partner management platform that enables large enterprises to connect directly with their online and mobile publishers at scale, globally.

  • QubitQubit

    Qubit provides technology to ecommerce businesses to deliver best-in-class personalised online customer experiences, through generating a real-time understanding of visitors through data collection.

  • RateSetterRateSetter

    RateSetter is the largest P2P lending platform in the UK, offering a ground-breaking proposition that cuts out the middle man and shares the savings with everyday borrowers and lenders desperate for a better deal.

  • RockaboxRockabox

    Rockabox is on a mission to improve the quality of digital brand marketing. We've spent the last three years building a world leading content creation and distribution platform which hands control back to brands, agencies and publishers, helping them create, deliver and analyse video and rich media campaigns programmatically, at scale.

  • TransferWiseTransferWise

    TransferWise is an international money transfer platform - it makes it up to 10 times cheaper to send money abroad compared to using a bank.

  • WorldRemitWorldRemit

    WorldRemit is a global money transfer service – making sending simpler for friends and family in more than 110 countries.

  • OnefinestayOnefinestay

    Onefinestay is an online platform offering visitors the chance to stay in distinctive homes while the owners are out of town, with all the comforts of a hotel service.

  • FarfetchFarfetch

    Farfetch is a curator of fashion curators: a revolutionary new way to shop for fashion, uniting the words best independent fashion boutiques in the one online destination.

  • HouseTripHouseTrip

    HouseTrip is one of the largest holiday rental websites globally with over 250,000 properties from thousands of destination worldwide.

  • HuddleHuddle

    Huddle is a leading cloud content collaboration service used by government organisations and enterprises worldwide.

  • LystLyst

    Lyst is a personalised fashion marketplace, partnering with leading fashion brands & retailers globally, offering millions of people a personalised shopping experience.

  • OmnifoneOmnifone

    Omnifone is a leading global B2B provider of end-to-end cloud based digital music services.


    MADE. COM is a leading provider of online designer furniture working with 40 world-wide established designers and collaborators to create exclusive designs.

  • Green Man GamingGreen Man Gaming

    Green Man Gaming is a leading social gaming platform for core gamers, combining an automated game tracking community with a robust e-commerce platform.

  • Mind CandyMind Candy

    Mind Candy is an entertainment business delivering experiences both online and offline including toys, books, magazines, music, trading cards and movies.

  • Calastone LimitedCalastone Limited

    Calastone is a global transaction network for the funds industry enabling increased efficiency, reduced cost and risk.

  • HailoHailo

    Hailo is a leading free smartphone app that matches passengers and licensed taxi drivers.

  • Lumi TechnologiesLumi Technologies

    Lumi employs world class patented technology to empower business insight and engagement through mobile devices.

  • RepknightRepknight

    RepKnight is the fastest open source intelligence platform in the world offerings its solutions to government security services, law enforcement agencies and intelligence communities.

  • Secret EscapesSecret Escapes

    SecretSales is the UK’s leading private shopping club, hosting online sales for over 650 designer lifestyle brands exclusively for over 3 million registered UK members.

  • SkimlinksSkimlinks

    Skimlinks creates native monetisation solutions for publishers, rewarding them for any e-commerce they drive by turning product links and product references into trackable affiliate links.

  • SynthesioSynthesio

    Synthesio is a leading global social media monitoring platform helping brands and agencies listen to, understand and engage with consumers.

  • ZopaZopa

    Zopa is the UK's leading peer-to-peer lender matching smart borrowers looking for low rate loans with savers who want higher interest rates on their returns.

  • ActurisActuris

    Acturis is the leading provider innovative Software as a Service based platform for the commercial insurance industry.

  • eToroeToro

    eToro is the leading the global social investment network enabling users to see, follow and automatically copy the investments of other users in the network.


    MODE in an innovative finance company using technology to enable instant nano credits for pre-paid mobile users in emerging markets.

  • UnrulyUnruly

    Unruly is a leading marketing technology platform which works with top global brands and their agencies, transforming branded videos into viral hits.

  • WorldStoresWorldStores

    WorldStores is the UK's leading online home and garden retailer offering a choice of more than 500,000 products.

  • Global Personals LtdGlobal Personals Ltd

    Global Personals is one of the largest privately owned digital media companies worldwide with an online dating and gaming portfolio.

  • Small World Financial ServicesSmall World Financial Services

    Small World Financial Services is Europe's largest and most trusted payments services provider offering a secure, fast and inexpensive way to send and receive money across the globe.

  • SecretSalesSecretSales

    SecretSales is the UK’s leading private shopping club, hosting online sales for over 650 designer lifestyle brands exclusively for over 3 million registered UK members.

  • The MyOptique GroupThe MyOptique Group

    MyOptique Group is a leading online retailer for prescription glasses (Glasses Direct), sunglasses (SunglassesShop) and contact lenses (LensOn), revolutionising Europe's £20bn optical industry.


    MOO.COM is a leading provider of online platform and tools for businesses wanting to create high quality print products.


    ACHICA is the leading online members-only store for luxury lifestyle products at discounted prices.

  • is an online marketplace bringing together 4,000 creative small businesses offering more than 100,000 unique, original products to customers globally.

  • DatasiftDatasift

    Datasift is a leading global social data platform enabling companies to aggregate, filter and extract valuable insights from multiple social media and other online sources.

  • ShazamShazam

    Shazam is the world's leading media engagement company enabling over 400 million users in over 200 countries to discover, explore, buy, and share music, TV shows and branded content.

  • MedicAnimalMedicAnimal

    MedicAnimal is a leading online retailer of food, medicines and accessories for animals.

  • Nomad DigitalNomad Digital

    Nomad Digital is a leading global provider of wireless solutions to the transportation sector.

  • Funding CircleFunding Circle

    Funding Circle is a leading online marketplace directly connecting investors looking to lend to small businesses.

  • Naked WinesNaked Wines

    Naked Wines is a customer-funded wine business which invests in independent winemakers from around the world, in return for exclusive wines at wholesale prices.

  • grazegraze

    graze distributes personalised inspired, healthier snacks by post using pioneering technology.

  • ChemistDirectChemistDirect

    ChemistDirect is the UK's leading online health & wellness business providing a wide range of health and beauty products and services.

  • SwiftKeySwiftKey

    SwiftKey provides an award-winning keyboard app powering multiple smartphones and tablets through its world-class language prediction technology.

The Future Fifty Alumni

Since joining the programme in 2013, a number of the Future Fifty companies have reached significant milestones. Four of the companies have listed on the public markets. One company has been acquired. Others have raised substantial investment.

Given their increasing maturity, 12 of the companies graduated from the programme in December 2014. These alumni remain a significant part of the programme. They receive a differentiated form of support from Future Fifty that reflects their stage of growth and are sharing their experience of growing a business with others in the programme.

You can view the profiles of the Future Fifty alumni here:

  • Just EatJust Eat

    Just Eat is Europe’s leading online food take away platform with its proprietary technology to offer an efficient on-line ordering service restaurant industry.

  • is the UK's leading online retailer of major domestic appliances.

  • Zoopla Property GroupZoopla Property Group

    Zoopla is a leading online real estate platform attracting over 40 million visitors a month and generating over 2.5 million enquiries a month for its member estate/letting agents and property developers.

  • Horizon Discovery LtdHorizon Discovery Ltd

    Horizon Discovery is a UK biotechnology company that combines a long scientific heritage in translational research with a world-leading gene-editing platform.

  • BoxBox

    Box is a leading global content sharing platform used by individuals through to large corporations.

  • MasternautMasternaut

    Masternaut is a leading provider of software as a service based vehicle tracking and workforce management solutions globally.

  • The PhotoBox GroupThe PhotoBox Group

    PhotoBox Group is Europe’s leading digital consumer service for personalised products and gifts through its PhotoBox,, StickyGram and PaperShaker brands.

  • Mimecast Services LtdMimecast Services Ltd

    Mimecast delivers cloud-based email management for Microsoft Exchange and Microsoft Office 365, including archiving, continuity and security.

  • SkyscannerSkyscanner

    Skyscanner is a leading global travel search site, providing instant online comparisons for millions of flights, as well as car hire and hotels.


    MATCHESFASHION.COM is unique omni-channel luxury fashion retailer servicing the global market with over 400 of the best international labels across womenswear and menswear.

  • Order DynamicsOrder Dynamics

    OrderDynamics is a leading provider of big data and commerce platforms enabling retailers to manage and optimise their multi-channel commerce activities.

  • NeomobileNeomobile

    Neomobile is a global mobile commerce network enabling mobile monetisation for the best digital companies.

The success of these companies and their resulting graduation from the programme opened up new places for companies to join Future Fifty in December 2014. As the companies on the programme continue to grow and reach major milestones, there will be further opportunities to apply to join the programme in 2015. If you are interested in keeping updated with developments, please contact the Future Fifty team using the Further Questions link below.

Programme Partners and Advisory Panel

As some of the UK’s fastest growing and most exciting companies, Future Fifty companies have access to the experience and expertise of a broad range of private sector partner organisations as well as the Future Fifty Advisory Panel.

The Advisory Panel is made up of experts from across the private sector and includes venture and growth capital investors, specialists from leading law and accounting firms, as well as members of management teams of some of the most successful UK digital businesses.

Read more about the Advisory Panel

A broad range of private sector partner organisations also supports the programme. With deep experience of high-growth businesses and public markets, these organisations provide mentorship and business development support in areas including accountancy and legal advice, corporate governance, marketing and public relations and support for companies approaching a public listing.

The support provided by these partners, as well as the contributions of any further organisations interested in supporting the programme, is driven by the particular needs of the Future Fifty companies.

You can find more information about the Future Fifty partners by visiting their websites:

Interested in supporting the programme?

Potential Partners

Contact Future Fifty

Further QuestionsMedia Enquiries

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