The Future Fifty programme helps to accelerate the growth
of a selected group of exciting, growth-stage digital companies.

The programme is now open to applications from companies wishing to
join Future Fifty.

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Programme Description

The Future Fifty programme assists growth-stage digital businesses by:

  • facilitating access to Government and its support mechanisms
  • fostering an environment in which companies can continue their growth in the UK, building links to London’s institutional investor base and capital markets

Supported by:

  • a curated suite of private sector expertise, equipping the companies with the knowledge and skills that help them effectively navigate the next steps in their journey


All the support offered is driven by the needs of the Future Fifty cohort, developed in consultation with the companies. This bespoke programme provides assistance, including, but not limited to:

  • facilitated networking and introductions to key stakeholders, both in the UK and abroad
  • practical assistance on matters such as infrastructure and immigration
  • connections to government and its business support services
  • a network of selected private sector partners providing pro-bono expertise and additional perspectives, as well as a range of events anchored in key areas of interest to the companies
  • helping to raise awareness of the companies via press, online and directly to institutional investors


You can find more detailed insights into the Future Fifty companies, scaling a digital business in the UK and the bespoke support delivered through the Future Fifty programme in this report.

A dedicated team within Tech City UK delivers the Future Fifty programme. For more information about Tech City UK, please click here.

Opening up applications to join Future Fifty

The success of some of the Future Fifty companies in reaching significant milestones in 2014 means there are places for new companies opening up now.

Since joining the programme in 2013, four of the companies have listed on the public markets. One company has been acquired. Others have raised substantial investment. Given their increasing maturity, a selection of the companies will graduate from the programme in 2014. These ‘alumni’ will continue to receive a lighter form of support via Future Fifty that recognises their evolution since joining the programme. This will create places for new companies to join the programme.

As in 2013, these places will be filled through an open competition. Applicant companies will need to meet initial criteria and complete an online application form. The Future Fifty Advisory Panel will make the final selection for places on the programme.

How to apply to Future Fifty

To apply for the Future Fifty programme, companies:

  • Should have attained net revenue of between £3m and £30m over the last 12 months
  • Should have grown net revenue by an annual average of at least 30% over the last 2 years
  • Should be headquartered in the UK (or be in the process of moving headquarters to the UK)
    (Note: companies headquartered elsewhere in the EMEA region that have a significant management presence in the UK can also apply, but will be subject to stricter entry criteria)

Companies meeting these criteria need to complete the online application form. F6s are hosting the Future Fifty applications, please click here to apply:

Application to join Future Fifty

The deadline for submitting applications is 27 November 2014.

Using the information in the application form, the Future Fifty Advisory Panel will select the successful companies.

The outcome of the selection process will be announced in early December. If you have any questions, they may be answered here.

The Future Fifty Companies

Successful applicants to the programme will join 50 of the most exciting companies in the UK. You can view the profiles of all the companies here:

  • OnefinestayOnefinestay

    Onefinestay is an online platform offering visitors the chance to stay in distinctive homes while the owners are out of town, with all the comforts of a hotel service.

  • Zoopla Property GroupZoopla Property Group

    Zoopla is a leading online real estate platform attracting over 40 million visitors a month and generating over 2.5 million enquiries a month for its member estate/letting agents and property developers.

  • Just EatJust Eat

    Just Eat is Europe’s leading online food take away platform with its proprietary technology to offer an efficient on-line ordering service restaurant industry.

  • FarfetchFarfetch

    Farfetch is a curator of fashion curators: a revolutionary new way to shop for fashion, uniting the words best independent fashion boutiques in the one online destination.

  • HouseTripHouseTrip

    HouseTrip is one of the largest holiday rental websites globally with over 250,000 properties from thousands of destination worldwide.

  • SkyscannerSkyscanner

    Skyscanner is a leading global travel search site, providing instant online comparisons for millions of flights, as well as car hire and hotels.

  • HuddleHuddle

    Huddle is a leading cloud content collaboration service used by government organisations and enterprises worldwide.

  • BoxBox

    Box is a leading global content sharing platform used by individuals through to large corporations.

  • LystLyst

    Lyst is a personalised fashion marketplace, partnering with leading fashion brands & retailers globally, offering millions of people a personalised shopping experience.

  • OmnifoneOmnifone

    Omnifone is a leading global B2B provider of end-to-end cloud based digital music services.


    MADE. COM is a leading provider of online designer furniture working with 40 world-wide established designers and collaborators to create exclusive designs.

  • NeomobileNeomobile

    Neomobile is a global mobile commerce network enabling mobile monetisation for the best digital companies.

  • Green Man GamingGreen Man Gaming

    Green Man Gaming is a leading social gaming platform for core gamers, combining an automated game tracking community with a robust e-commerce platform.

  • Mind CandyMind Candy

    Mind Candy is an entertainment business delivering experiences both online and offline including toys, books, magazines, music, trading cards and movies.

  • Calastone LimitedCalastone Limited

    Calastone is a global transaction network for the funds industry enabling increased efficiency, reduced cost and risk.

  • HailoHailo

    Hailo is a leading free smartphone app that matches passengers and licensed taxi drivers.

  • Horizon Discovery LtdHorizon Discovery Ltd

    Horizon Discovery is a UK biotechnology company that combines a long scientific heritage in translational research with a world-leading gene-editing platform.

  • Lumi TechnologiesLumi Technologies

    Lumi employs world class patented technology to empower business insight and engagement through mobile devices.

  • Mimecast Services LtdMimecast Services Ltd

    Mimecast delivers cloud-based email management for Microsoft Exchange and Microsoft Office 365, including archiving, continuity and security.

  • RepknightRepknight

    RepKnight is the fastest open source intelligence platform in the world offerings its solutions to government security services, law enforcement agencies and intelligence communities.

  • Secret EscapesSecret Escapes

    SecretSales is the UK’s leading private shopping club, hosting online sales for over 650 designer lifestyle brands exclusively for over 3 million registered UK members.

  • SkimlinksSkimlinks

    Skimlinks creates native monetisation solutions for publishers, rewarding them for any e-commerce they drive by turning product links and product references into trackable affiliate links.

  • SynthesioSynthesio

    Synthesio is a leading global social media monitoring platform helping brands and agencies listen to, understand and engage with consumers.

  • ZopaZopa

    Zopa is the UK's leading peer-to-peer lender matching smart borrowers looking for low rate loans with savers who want higher interest rates on their returns.

  • ActurisActuris

    Acturis is the leading provider innovative Software as a Service based platform for the commercial insurance industry.

  • MasternautMasternaut

    Masternaut is a leading provider of software as a service based vehicle tracking and workforce management solutions globally.

  • eToroeToro

    eToro is the leading the global social investment network enabling users to see, follow and automatically copy the investments of other users in the network.


    MODE in an innovative finance company using technology to enable instant nano credits for pre-paid mobile users in emerging markets.

  • UnrulyUnruly

    Unruly is a leading marketing technology platform which works with top global brands and their agencies, transforming branded videos into viral hits.

  • WorldStoresWorldStores

    WorldStores is the UK's leading online home and garden retailer offering a choice of more than 500,000 products.

  • Global Personals LtdGlobal Personals Ltd

    Global Personals is one of the largest privately owned digital media companies worldwide with an online dating and gaming portfolio.

  • Small World Financial ServicesSmall World Financial Services

    Small World Financial Services is Europe's largest and most trusted payments services provider offering a secure, fast and inexpensive way to send and receive money across the globe.

  • SecretSalesSecretSales

    SecretSales is the UK’s leading private shopping club, hosting online sales for over 650 designer lifestyle brands exclusively for over 3 million registered UK members.

  • The PhotoBox GroupThe PhotoBox Group

    PhotoBox Group is Europe’s leading digital consumer service for personalised products and gifts through its PhotoBox,, StickyGram and PaperShaker brands.

  • The MyOptique GroupThe MyOptique Group

    MyOptique Group is a leading online retailer for prescription glasses (Glasses Direct), sunglasses (SunglassesShop) and contact lenses (LensOn), revolutionising Europe's £20bn optical industry.


    MOO.COM is a leading provider of online platform and tools for businesses wanting to create high quality print products.


    ACHICA is the leading online members-only store for luxury lifestyle products at discounted prices.

  • is an online marketplace bringing together 4,000 creative small businesses offering more than 100,000 unique, original products to customers globally.

  • Order DynamicsOrder Dynamics

    OrderDynamics is a leading provider of big data and commerce platforms enabling retailers to manage and optimise their multi-channel commerce activities.

  • DatasiftDatasift

    Datasift is a leading global social data platform enabling companies to aggregate, filter and extract valuable insights from multiple social media and other online sources.

  • ShazamShazam

    Shazam is the world's leading media engagement company enabling over 400 million users in over 200 countries to discover, explore, buy, and share music, TV shows and branded content.

  • MedicAnimalMedicAnimal

    MedicAnimal is a leading online retailer of food, medicines and accessories for animals.


    MATCHESFASHION.COM is unique omni-channel luxury fashion retailer servicing the global market with over 400 of the best international labels across womenswear and menswear.

  • Nomad DigitalNomad Digital

    Nomad Digital is a leading global provider of wireless solutions to the transportation sector.

  • Funding CircleFunding Circle

    Funding Circle is a leading online marketplace directly connecting investors looking to lend to small businesses.

  • is the UK's leading online retailer of major domestic appliances.

  • Naked WinesNaked Wines

    Naked Wines is a customer-funded wine business which invests in independent winemakers from around the world, in return for exclusive wines at wholesale prices.

  • grazegraze

    graze distributes personalised inspired, healthier snacks by post using pioneering technology.

  • ChemistDirectChemistDirect

    ChemistDirect is the UK's leading online health & wellness business providing a wide range of health and beauty products and services.

  • SwiftKeySwiftKey

    SwiftKey provides an award-winning keyboard app powering multiple smartphones and tablets through its world-class language prediction technology.

Programme Partners and Advisory Panel

As some of the UK’s fastest growing and most exciting companies, Future Fifty companies have access to the experience and expertise of a broad range of private sector partner organisations as well as the Future Fifty Advisory Panel.

The Advisory Panel is made up of experts from across the private sector and includes venture and growth capital investors, specialists from leading law and accounting firms, as well as members of management teams that have recently listed their companies in the UK.

Read more about the Advisory Panel

A broad range of private sector partner organisations also supports the programme. With deep experience of high-growth businesses and public markets, these organisations provide mentorship and business development support in areas including accountancy and legal advice, corporate governance, marketing and public relations and support for companies approaching a public listing.

The support provided by these partners, as well as the contributions of any further organisations interested in supporting the programme, is driven by the particular needs of the Future Fifty companies.

You can find more information about the Future Fifty partners by visiting their websites:

Interested in supporting the programme?

Potential Partners

Contact Future Fifty

Further QuestionsMedia Enquiries

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